D&AD IMAX Brief
For the D&AD New Blood competition, I developed a new branding concept for IMAX, focusing on the immersive yet cozy experience of watching films—whether in the cinema or at home. My approach reimagined the IMAX identity through a series of new logos and branding elements that conveyed warmth, comfort, and cinematic grandeur. By blending bold typography with softer, inviting visual cues, I aimed to bridge the gap between the larger-than-life IMAX experience and the intimate joy of film-watching. This project allowed me to explore brand storytelling, visual identity design, and audience engagement on a global scale. It also began my love for motiving design which I explored further in my
university career.
The Process
See how creativity met strategy as I transform ideas into visually stunning realities. Each project begins with understanding the needs, followed by research and brainstorming to develop unique concepts. From sketches to final touches, I ensure every detail aligns with their goals, resulting in a design that not only looks great but also resonates with the audience.
Mockups
