D&AD William Morris Brief

Our recent project, Morris & Co. Slow Living (D&AD New Blood), was inspired by William Morris's slow living ethos. Collaboratively, we developed a marketing concept to bring this ethos to a contemporary audience, as part of the prestigious D&AD New Blood Competition.

Insight

When approaching a design brief, I begin by identifying the problem—the core challenge that needs solving. From there, I look for an insight, a deeper understanding of the audience or context that can drive meaningful design decisions. Finally, I develop a solution that responds to both the problem and the insight with creativity and clarity.