
Blockscape (15 Minute City)
For this university project, I developed Blockscape, a business concept designed for a 15-minute city, promoting community engagement through interactive street art. Using the Blockscape app, users are guided to a mural of flowers, where they can contribute by adding their own artwork. The initiative partners with local businesses, transforming blank walls into vibrant public art while offering users a voucher for the business upon completing their flower. This project explored the intersection of urban design, digital interaction, and community-driven branding, emphasizing how technology and creativity can enhance city spaces and local economies.

The Process
See how creativity met strategy as I transform ideas into visually stunning realities. Each project begins with understanding the needs, followed by research and brainstorming to develop unique concepts. From sketches to final touches, I ensure every detail aligns with their goals, resulting in a design that not only looks great but also resonates with the audience.

Mockups










